Is Udemy worth
the effort?

Quotation Marks

“The game has its ups and downs, but you can never lose focus of your individual goals and you can’t let yourself be beat because of lack of effort.”

-- Michael Jordan

Quotation Marks

“Our goal is not to build a platform; it’s to be across all of them.”

-- Mark Zuckerberg

Udemy is a huge marketplace with a vast existing audience (theoretically) awaiting your course to illuminate their minds and solve their problems. And that audience is prepared to pay you!

Additionally, however, Udemy are a bunch of control freaks who can’t wait to discount your course, keep your customers for themselves and enable other people to pirate your intellectual property on the same platform.

And while you’ve probably heard all of these things with varying degrees of vitriol and sucking up (especially on YouTube), you will at some point have to decide if Udemy is the right place for you.

Some people are killing it with huge sales ($20,000 a month!) while many aren’t making a single cent. According to the statistics on Udemy, the average course creator can make $15-30 per month per course, but those at the top are earning $2000 a month per course.

Why the disparity, and where do you think you might fit in?

This article is based on the experience of InstructorHQ’s own co-founder Daniel, who does very well on Udemy but also hosts his own courses on his own platform.

At the end of the video posted above, Dan will reveal his earnings on several platforms, including Udemy and his own website, so you can compare and contrast the results for a successful video course creator.

Daniel also has years of practical experience not just with Udemy, but in helping other online video course creators just like you get the most out of both their own platforms and a raft of other marketplaces.

Dan has peers who’ve had both good and bad experiences (and levels of income) with Udemy in particular – and the point of this article is not to critique Udemy but rather to help you discover if it’s the right place for you to sell your online video courses. The real determination is whether your content and course are the right fit for Udemy and its population, not the other way around.

InstructorHQ.com provides you with education on how to build your course, and we also offer the resources to host your own courses on your own platform. But as mentioned, we use Udemy ourselves and recommend you try it. Especially when starting out you can, and should, test both options.

We have an article [insert link to choosing the right platform that specifically addresses the differences, and we encourage you to read it if you haven’t already. This means for the rest of this article we can concentrate just on Udemy and the question of ‘is teaching on Udemy worth it’ to you.

Video version of this article here

Podcast version of this artilce here

instructorHQ Podcast
Quotation Marks

“Happiness lies in the joy of achievement and the thrill of creative effort”

-- Franklin D. Roosevelt

As many have discovered, Udemy offers a terrific opportunity for a course creator. You can offer your course in a place where a large number of people come with the expectation of purchasing a course that will solve their problem and/or give them the knowledge to do something.

This solves a huge problem for especially the new content creator: how will people find my course?

The general answer is to go where people are buying. To simplify it even further – go where the fish are biting.

The 3 questions every course creator should ask themselves:

  • What problem am I solving for my audience? (Not ‘what am I good at talking about’)?
  • How will people find my courses to buy them? (Read Seth Godin’s ‘This is Marketing’ for a start)
  • What will make a customer choose my course instead of a competing course? (Super important if your course is listed among dozens of other courses on the same topic – the single biggest challenge of being on Udemy)
This is marketing

Seth Godin is a bestselling author and speaker. His new book, “This is Marketing” is probably the first thing to read on marketing.


So, can you make money on Udemy?

When people ask this sort of open-ended (and easily convoluted) question, Dan feels they come from 2 essential directions:

Is it too late to start making money on Udemy?

Will what I’m talking about be a good earner?

To answer the first question – did you arrive at the party too late to make a good income? No!

Udemy releases their own data on traffic and income for individual topics, and overall traffic on their site in terms of ‘student numbers.’ That’s how many people are buying courses on Udemy.com.

In late 2019 when this article was created, Udemy was up an additional 10 million new students/paying customers over the previous year.

There are now around 30 million ‘students’ regularly on the platform.

This growth has naturally seen a large number of new ‘instructors’ (video course creators) arrive as well.

The great news here though is the ratio of students to instructors is still very healthy (for us course creators) with the customers steadily outgrowing the number of ‘suppliers’ on the website.

If you’re reading this well after the end of 2019, search up ‘year in review’ on Udemy.com to see where the trends and numbers are heading.

Somewhat humorously, Daniel thought he was too late when he started posting courses on Udemy in 2015. He’s subsequently seen massive growth year on year. So no, he was not too late. And you aren’t either.

Dan’s still happy to say that the way people learn has had a revolution and that those that can should ‘ride that train!’

The second question ‘will my topic do well on Udemy’ has to do with finding the sweet spot on Udemy, and this is actually the more important question.

Before we dive in, we have a very popular article on how to find the most profitable topics for a course.

A lot of that article focusses on using Udemy’s own tools to find topics that have high demand (i.e. are profitable). This is where you really can get to grips with ‘Will my topic be a good earner?’

Quotation Marks

“All you need in this life is ignorance and confidence, and then success is sure”

-- Mark Twain

Dan’s idea of the sweet spot on Udemy is ‘low cost, high volume.’ This means your course price is within the lower price range that most students are likely to go for. There are courses up for as much as $200 on Udemy.com, but the sales for them are vastly lower than the other end of the spectrum.

You also need content that is in high demand.

If your topic is super-specialized – let’s say ‘How to Give Your German Sheppard a Perm’ or ‘Macro Photography of Molluscs’ then you kill the ‘high demand factor.’

It’s ok to be specialized, and someone out there will need what you have, but it won’t be as profitable as a course or topic that thousands of people are searching for.

And if you figure you can conquer the low demand by charging a higher price for your course, you are ultimately missing the point of a popular marketplace like Udemy that has a fairly low average course price.

The average student is looking for…well, an average price.

There are those few snail enthusiasts or German Sheppard grooming aficionados who want your course, but the seriously low demand will always kill you profitability even if you do charge $200 per course.

Let’s consider it quickly. If you have a very popular course (2000 sales per month) and you decide to push the upper limits of average with $20 per course. That’s $40,000 per month minus any fees from Udemy.

Now let’s assume you can get 10 people a month to buy your $200 course. You’re now splitting $2000 a month. And, more importantly, you’re working much harder to reach a specialized audience, and you will probably run out of potential students in less than a year.

In Academia, there are often many endeavors with this sort of business plan, but the concern there is breaking even disseminating the information, and it’s often grants or institutions that pay salaries or expenses.

This is NOT the best fit for Udemy. It is very noble, and very needed – it’s just not what is needed for the average course creator.

Quotation Marks

“Prospering just doesn’t have to do with money”

-- Joel Osteen

Getting back to our ‘sweet spot’, let’s begin with working out how high the volume needs to be if the course is to be sold for a low price (Udemy’s better-performing ratio).

How Low is Low? Prices on Udemy.com

When you first sign up on Udmey and launch a course you have a choice to make between accepting Udemy’s ‘Percentage Promotions’ or their ‘Fixed Price Promotions.’

Udemy loves to discount your course, especially from a high price like $200 to between $10 and $15.

If you’ve checked the box to agree to Udemy doing this, they won’t ask again. If you didn’t check the box, don’t plan on ever getting a single sale.

This seems to be Udemy’s greatest (or at least favorite) marketing strategy.

It’s been Dan’s experience that if you don’t tick the ‘Percentage Promotions’ box, you won’t sell anything. He’s not alone. If you’re in a store and you see 3 identical cans of beans, but from 3 different brands – you’re probably going to choose based on price. If 2 of those cans are $1 and one of them is $20, you’re far less likely to choose the now ‘premium’ or ‘luxury’ offering. Even if the $20 beans are better, you just won’t get the volume of sales.

On Udemy, you probably won’t get any sales as the average student’s expectations have been set by the constant course discounts on offer and they’re used to paying no more than (and frequently less than) $20.

Don’t get depressed yet - because like the supermarket brands, you are in the volume business on a ‘marketplace’ website like Udemy. You know what the volume, production cost, competition, and commission split is like, so you plan for it.

If you want to sell your handcrafted beans for high dollar figures, you need to sell direct to customers looking for the ultimate bean experience – so you move to a smaller marketplace with higher price expectations (Harrods or a Farmer’s Market in a hipster/yuppy neighborhood).

Or, open your own artisanal bean shopfront.

InstructorHQ can help with that. Udemy is not that kind of marketplace.

In looking closer at Dan’s earnings on Udemy, after Udemy discounts your course and splits the revenue with affiliates who’ve marketed your course, Udemy themselves, and finally you – Dan’s getting between $3 and $6 per course sold.

‘But I listed my course at $200!’ you cry (sometimes literally) and “I decided I was ok with the discount sales, but why am I getting so little?”

Udemy instructor revenue share

https://support.udemy.com/hc/en-us/articles/229605008-Instructor-Revenue-Share

If you want the breakdowns from the horse’s mouth, check out this link.

If a course is sold through ‘Udemy Organic’ then “Udemy and the instructor share equally on these sales, which might occur after a user browses the Udemy marketplace for courses, or makes a purchase via a Udemy promotion” not including you offering a coupon for your course.

If an affiliate marketing site sold your course, then you get 25%. This is called Paid User Acquisition Channel Sales.

If you manage to bring in your own customers via a direct link or a coupon you get 97%. Udemy calls this ‘Instructor Promotion.’

Basically, Udemy gets its traffic (and resulting sales) from 3 sources.

Organic traffic: people come to Udemy on their own looking for a course to buy.

Affiliate Sales: a 3rd party promotes your course and links to it – Udemy splits the income 3 ways to make it worth it for the affiliate to drive sales to your course.

Instructor Promotion: you do the marketing/advertising and bring your own customers to Udemy to buy your course. Udemy is happy to give you the lion’s share because you’ve brought someone new to the platform who will probably go and buy more courses from other creators (and Udemy counts these other sales as organic and makes way more money).

Udemy’s logic is either you do very little marketing on your own, but you can still make 25% for simply uploading the course, or you can work hard to create your own audience and keep 97% without the effort of creating your own platform.

Most of this seems reasonably fair to most content creators, except for the frequent discounting of courses and the low course price expectation this has created.

You made a great course, it’s solving student’s problems and creating knowledge for them. But you’re selling it at a flea market along with hundreds of thousands of others offering similar courses. People are bargain hunting. Welcome to Udemy.

There is nothing wrong with Udemy’s business model – you probably need to adjust your expectations to make a go of it though. Especially when you hear people are selling courses for $400 elsewhere (or you paid that much yourself at some point).

Dan’s solution to keeping more of the money was to split his efforts between Udemy and his own website hosted by InstructorHQ.

All of Dan’s direct marketing (email, YouTube, AdWords or whatever) drives students to his own website. [INSERT LINK TO BYOL]

Bring Your Own Laptop

Daniel’s own site has its own prices, he keeps all the money minus a payment processing fee (and a small monthly subscription for hosting, etc) and he gets to keep his own students and not expose them to competitor’s courses.

Dan’s taking the low income, but low effort (low price/high volume) money from Udemy (and other platforms) and building his own platform via InstructorHQ so if Udemy takes a serious downturn (like getting hacked for a couple of weeks) he’s still got income from his courses coming in from other platforms.

Now to get less depressed. Udemy has low prices, sure. But it makes up for that in spectacular volume.

Sure it’s a flea market to some extent, full of bargain hunters – but they keep coming in vast numbers, and they come back pretty regularly. And all you have to do is upload your course(s) one time and collect a chunk of change.

You might only get $3 for every sale (it’s probably going to average out closer to $5) but you will sell thousands of courses every month if you created a course that has high demand and is not completely swamped with high-quality competitors.

Even if a topic has a lot of courses on offer, Udemy encourages you to bring your ‘A’ game and have a go – because your course might just be unique enough to push through the crowd.

For your first few courses, going with topics that have high demand but not 100% saturation on available offerings.

As you grow your reputation, skills, and experience in creating courses, you should try to establish yourself in the really big topics.

This will take persistence and humility to learn from your failures and adjust your courses accordingly – but it is possible.

Quotation Marks

“Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game one foot from a winning touchdown.”

-- Ross Perot

Quotation Marks

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

-- Thomas A. Edison

If you understand the topic and can marry that to great content creation skills, the size of the pie on Udemy demands you try for that 1% of that topic – because the sweet spot is high volume/low cost. But that high volume can be amazing.

That’s the key to Udemy and the thinking you need to wrap your head around to make the most of the opportunity that it represents. To repeat: you fit your thinking around Udemy because they will do what they want without consulting you.

If the best way to make money on Udemy is high volume topics at low course prices (with the initial caveat of not choosing something dominated by a large number of existing courses) then start with that premise.

Build your courses and trajectory to suit.

Dan’s acceptance of his so-called ‘sweet spot’ leads to an average of US$20,000 a month from Udemy – on the seriously high-volume occasion of ‘Black Friday’ November 2018 that number was just short of US$67,000 for a month.

Are you starting to see the value of volume?

That didn’t happen overnight – it happened by working the sweet spot of Udemy (and other platforms) and continually adding quality courses over about 4 years.


How To Find High Volume Topics on Udemy

Dan’s fast and dirty strategy for checking demand is to use the search feature on the front page of Udemy.com and search for a topic. In the video, he searched for ‘knitting.’

The number of reviews for the ‘top search’ results for knitting was low. This means not a lot of people purchased courses on this topic.

In the video, you’ll notice the top-rated course only had 16 ratings (and you can assume about ¼ of people who paid for the course rated it afterward), whereas a course on coding that included the word ‘knitting’ as a metaphor, and therefore accidentally popped up in the search results, got 165 ratings – 10 times the volume; and that’s probably nowhere near the most popular course on coding.

In this particular instance, the problem is NOT with knitting – it’s that Udemy isn’t the right platform for knitting tutorials and video courses. A quick bit of google searching will lead you to the right platform for a given topic.

If people want to buy steak, they don’t go to the hardware store. It’s a gross oversimplification, but it’s a part of deciding if Udemy is worth YOUR EFFORT.

If you want to make craft videos, perhaps another platform is better for you.

DO THE RESEARCH NOW AND SAVE YOURSELF A LOT OF WASTED EFFORT ON THE WRONG PLATFORM.

Remember when you’re doing the fast and dirty search to multiply the number of course ratings by 4 – but if it’s coming out in the low hundreds or thousands, that’s small for Udemy.

Some course creators purchase ratings and ‘5-star’ reviews via third parties. It’s not condoned, but it does happen – so look at several courses and work out the ‘average.’

Another way to boost student numbers or ratings is to give your course away – so you look cool with your numbers, but you didn’t actually make any money. Watch out for these courses when doing research – they can fool you.

In the video, Dan gives you a rough formula for earnings on a topic – take the number of ratings, multiply by 4 then times that by $3. So for Dan’s Photoshop Essentials course – 5000 ratings x 4 (20,000) times an average of $3 profit for every sale equals $60,000 income from that course so far.

Do this for a sample of courses on a topic to get a very rough average of your earning expectations.

And be realistic – include a few of the lower-earning courses, because if you’re starting out, you won’t have the ratings, review and built-in audience that many of the top earners have built up.

If you want a more detailed analysis of how to rank course topics against each other, read up in our ‘Choosing a Profitable Course Topic’

Dan gives a quick version in the video at 13:50 on the timeline and shows you how to use ‘Marketplace Insights’ on Udemy.com. You can also go to Udemy.com/featured-topics to see what’s new and trending (upwards) on the platform.


Short Term Vs Long Term – Reality Check

We’ve already discussed, but it’s honestly worth repeating, that it takes time to build an audience and a body of courses on Udemy, and any other platform.

The ‘overnight’ success of most course providers is better described as ‘a lot of people finally noticing your course after all this time in greater numbers than before.’

The largest challenge for any course creator (and especially new ones) is building a customer base and communicating with them every time you have a course that’s suitable for them.

Dan has a mailing list and a large online presence that he’s spent years building up. Keep an eye out for his upcoming video on how to market and promote your courses.

If you sign up for our free email (deliciously spam-free) you won’t miss out when new tutorials and video drop from InstructorHQ.

Dan can launch a new course for people who have already bought a course and see a jump in first month sales. He can spend effort (or money) to drive traffic to a new course (or an existing one).

BUT, and it’s a big ‘but’, Udemy ruthlessly controls marketing efforts on the platform. You get 2 chances per course per month to communicate with people who’ve already purchased one of your courses, but they have policies and enforcement in place controlling what you can and can’t say on Udemy.

Once a student has bought a course on Udemy, they (Udemy) consider that student their customer, and they own them.

This can dramatically impact any short-term marketing within the Udemy platform. It’s also probably the number one mentioned reason by successful course creators when they start talking about why they built their own platform on YouTube.

If you try and direct your students to anywhere else, like your own platform or even YouTube, you will be stopped, and potentially penalized.

Because you might not want to spend money or sacrifice your audience sending them to Udemy, it might not be the right platform for you.

If you’re starting out, and you have the time and patience to let things build on their own, Udemy will eventually kick in because of that fabulous volume of students that is still growing year on year.

Without much effort on your part, other than making a great course and waiting, you can expect reasonably profitable results in about a year.

Interestingly, many YouTube content creators and professional bloggers give the same number (a year) for how long it took for things to ‘get really going.’

Quotation Marks

“There are only two mistakes one can make along the road to truth; not going all the way, and not starting.”

-- Buddha

At the 17-minute mark in the video, Dan gives you the growth trajectory of his courses over the years. After talking with several online video course creators, we’ve seen similar time scales for many other instructors.

One of the important takeaways from looking at Dan’s sales figures over the years is that well-made courses just keep earning for years and years. And years. And that it’s a slow burn on Udemy.

The sooner you start...

Dan continually reminds us that the true value of your course is to utilize multiple platforms for your course(s). InstructorHQ gives you a dashboard to monitor your courses’ performance over these multiple platforms – but the reason we are talking especially about Udemy is that it’s the elephant in the room. It is exceedingly large in the marketplace and shows no sign so far of slowing down in terms of new students coming to the platform.

It can be passive income or at least very low maintenance, but you need to start somewhere, and you need to see the long term view of having several courses returning your investment over many years.

Quotation Marks

“Ideas are the beginning points of all fortunes.”

-- Napoleon Hill

Quotation Marks

“Ideas are the beginning points of all fortunes.”

-- Napoleon Hill

By the same token – building your own platform in addition to Udemy seems like a lot of effort. Why can’t I just go where the most people are?

If you build your own platform you can set your own prices, keep most of the money and have your customers be your customers.

Experts often say in business courses and books that it costs 10 times more in terms of time, money and effort to sell something to a new customer than it does to sell something to an existing customer. This is probably why Udemy holds such a tight leash on ‘their’ students and prevents you from leading them elsewhere.

If you take the long-term view on creating your own platform, the results can actually outweigh even a marketplace as big as Udemy.

That’s why we tell you to use multiple platforms and build your own. At the same time. And start sooner rather than later. InstructorHQ gives you the tools to manage your efforts from one place (a dashboard) and gives you all the training you need to get started. We needed help when we started, and now we’ve collectively been doing the ‘instructor’ thing online and offline for years, we know what you need to know.

The InstructorHQ academy is the place to learn all the ins and outs and avoid the common pitfalls for hosting your own courses and getting the most out of other platforms like Skillshare and Udemy – we are a one-stop starting point for online video course creators.

Quotation Marks

“I lucked out when I started to sing. I’d already experienced failing at everything else”

-- Cyndi Lauper


How to make High Price and/or Low Volume Work on Udemy

Ok, so let’s imagine you just read the last 4,300 words and have decided to ignore all the advice about how Udemy’s sweet spot is to create courses with high demand and sell them at low prices.

You want to be that hipster handmade artisanal bean vendor at the local swap meet and you’re happy to sell your goods in flavors no one understands at prices that are as eye-watering to the average customer as your ‘Guatemalan Insanity Chilli Beans.’

IF you can’t cope with the idea of $3 per course per student and the years it will take, or you are madly passionate about something that just doesn’t rank on Udemy – then Udemy probably isn’t worth your effort.

There are other platforms and the option of building your own that will make more sense.

Coursera | Online Courses & Credentials from Top Educators

https://www.coursera.org

Mybluprint.com‎

Mybluprint.com‎

Find Everything You Need to do More in All Your Favorite Crafts. Start a Risk-Free Trial to Become a Better Quilter, Knitter, Sewist & More. Curated Kits & Supplies. Creativity Made Easy. Watch + Learn. Try Bluprint Premium. Courses: Knitting, Quilting, Sewing.

CGCircuit: The Tutorials Marketplace

https://www.cgcircuit.com

CGCircuit is a platform that allows industry professionals to learn from each other by publishing content and to teach the next generation of artists...

But if after all that, and the last additional 165 words have not dissuaded you from giving Udemy a try, then let’s try a couple of things.

OpenSesame

https://www.opensesame.com/sell-online-elearning-training-courses

If you happen to be an expert or manage experts (e.g., if you represent a training firm or association) that is developing offerings at this level of sophistication, OpenSesame might be the first place you want to check out. You can also upload videos, and the company claims that courses published in its system can be accessed by any learning management system (LMS). So, for example, if you know there are businesses out there that would want your content but are going to want it on their own LMS, this could be a very powerful option. The company takes 40% of any sales you make through its platform.

Skillshare

https://www.skillshare.com/teach

Skillshare provides instructors with tools to create courses composed of video lessons and a “class project.” (All classes have these two elements.) Classes are normally 10-25 minutes long, broken down into short videos, and they are all pre-recorded and self-paced. Once you have enrolled more than 25 learners in a class, you become eligible for participation in Skillshare’s Partner Program and can earn money through the royalty pool managed by the company – usually $1-2 per enrollment, according to the company. (Unlike Udemy – discussed below – Skillshare sells subscriptions to all of its content rather than to individual courses.) Once you are a partner, you’ll also get compensated for new Premium Members ($10 per) you bring to Skillshare through your Teacher Referral link. The Skillshare site reports that “Top teachers make up to $40,000 a year.”

There are a couple of ways of marketing your course – starting with the ‘offering method’ for less expensive products. It’s on the shelf, I’ll tell you where to find it, but I’m not going to try and ‘persuade you’ with a raft of marketing tactics to get you to buy. For the high dollars and high rollers (think those $10k courses you occasionally come across).

The method of getting someone to part with that kind of money is often called ‘funnels’ or ‘sales funnels.’

At the outset are a couple of blog posts or AdWords / FacebookAds designed to prick your interest. Then there’s a free eBook or online ‘seminar’ and a lot of free information to prove to prospective customers that you know what you’re talking about and that other people consider you credible (customer testimonials).

From there is a litany of freebies and often half informative/half 'buy my course' blog posts, videos, and emails that keep funneling an increasingly smaller number of qualified leads to buy your course or consultation.

We’d like to suggest Amy Porterfield as a jumping-off point for funnel based marketing strategies.

And if you’d like to check out an overview and some tools for using the sales funnel model, try Russell Brunsen at ClickFunnels

Quotation Marks

“I think I deliberately sold out a couple of times. I picked the songs that I thought would do well in the marketplace, even though I didn’t really love the song.”

-- Eric Clapton

But if after all that, and assuming the last additional few hundred words have not dissuaded you from giving Udemy a run, then let’s try a couple of things.

The first is being a small fish in the big pond that is Udemy.

How about creating your own category on Udemy if one doesn’t exist? You start by searching your specific niche (Hint: sign in to Udemy as an instructor, it’s free) by using the ‘Market Insights’ Tool.

Of course, you might not find anything, so widen your search within your ‘category.’

Dan uses New Zealand Flora and Fauna as his ‘passion topic’ in the video example (see 31:00) and naturally Udemy says that’s ‘not a thing’ in their world. So Dan pulls back -way way back – to gardening, and discovers it’s a hot subject with good demand, not the highest, and very few courses to compete with. What’s more, the ‘median monthly revenue’ is decent for Udemy stats. You could create a course based on gardening that includes your passion, and details, about New Zealand native species.

If you scroll down the ‘insights’ page after you’ve started searching, there is a list of ‘other topics of interest’ that could match what you’re searching for. Look for the items that are starred as Udemy has figured out there is tremendous potential in these areas: high demand and a low number of competing courses.

To be very blunt – Dan is suggesting that while a certain topic might not be your absolute passion if you know enough to research and design/produce a video course, you could find a gold mine in an area with high student demand and a low number of courses.

Online course creation at the low cost/high volume sweet spot of Udemy is a volume game. The more courses you can produce in the right areas, the more money comes wandering your way $3 at a time. Which after a couple of years becomes a steady stream.

If you choose good topics on Udemy, it can be a substantial river based on a low amount of work to maintain existing courses – freeing and funding you to create more courses.

For some people, it’s their skills in creating courses that matter more than their pre-existing expertise in a given topic. You can always learn.

Your one small fish can become a school of fish.


Emerging Opportunities

Udemy for Business, or Government and Other Languages represent three areas of (potential) dynamic growth on the Udemy platform. While the traditional ‘marketplace’ approach (like owning the store and taking a cut from sales) is Udemy’s core business, they are growing a few new opportunities you might want to consider.

Udemy For Business (UFD) is a new platform where Udemy chooses different courses and offers them as part of a subscription package for large corporate customers. Think 10,000 employees and up.

UFD is for professionals needing to upskill at work.

If you can create content around Human Resources, business skills, presentation skills, conflict management, sales training, management strategies (and so on) it might not do well on the general marketplace where a large part of the student population are hobbyists or self-employed. But Udemy is active in seeking that sort of material to populate UFD and UFG with. If, for example, you can speak accurately on laws relating to a particular constituency or business, you might be on the new bandwagon.

Do your research and remember it’s a new venture for Udemy and subject to experimentation and no doubt lots of change over time.

Other languages are currently underserved on Udemy. If you can speak another language, or get your course translated (there are dozens of online services and suggestions about this, get googling) you’re tapping into a virtually untouched marketplace. Demand for training in other languages is high, and Udemy wants to serve new customers.

When searching topics on the Udemy market insights page, you’ll notice several languages listed just under your topic.

If you know someone who speaks another language, you could consider partnering with them to create a course – you provide the expertise, they provide the voice/on-camera talent. Or you could consider hiring them, but you really need to be sure because of the less than predictable numbers and slow burn on courses.


That Secret That Dan Mentioned

Is it worth teaching on Udemy? Only if you can live with low prices and can create courses in high demand topics. Volume is the modus operandi. What’s the secret then?

What few instructors remember, or even understand, is that Udemy is non-exclusive.

We’ve been telling you all the way through to hedge your bets and put your content everywhere else it’s appropriate.

Just remember when writing and recording your content to leave out anything platform-specific.

Keep it generic enough that you can host on as many platforms as possible. Including your own.

Create lots of courses and take advantage of as many ways as possible to profit from them. Even if it starts as purely a passion project, people need to hear and see what you have to offer. Get your courses out there.

If you enjoyed or benefitted from what you just watched and or read, there is way more on offer and structured help within the InstructorHQ website, and our free email.

You might also want to check out our Bootcamp for a hands-on step by step process that gets you creating your course with all the right help in place.

Marketing Bootcamp!

We'll show you step by step how to get the most from your own site, Youtube & other marketplaces like Udemy and Skillshare.

Marketing & distribution bootcamp!

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